Ziiiro Mercury

The Ziiiro Mercury is an innovative, minimalist wrist watch which, like the mostly identical Ziiiro Gravity, displays the time in an entirely original way. Instead of hour, minute, and second hands or a digital numerical display, the watch face of both models features two concentric, rotating rings which indicate the hour and minute.

The inner, thicker ring signals the hour, and the outer, thinner ring the minute, according to the standard positioning of numbers around a watch or clock face. In the image to the right, for example, the watch is indicating a time of 10:10. The Ziiiro Mercury is the higher-end version, available in fewer color schemes than the Gravity but featuring a stronger, stainless-steel wrist band. The Mercury's pop-out face and interchangeable colored rings allows buyers to experiment with multiple color configurations.